How well is your website impacting your targeted audiences or comparing to competitors? Performing a variety of website audits can influence your decisions regarding design and SEO for improved long-term conversions.
A website audit is a form of examination that evaluates the pages of your website for performance. Depending on your goals, a website audit can redirect your attention to areas needing improvement and your strengths in the online market.
Types of Website Audits
Every form of audit is unique, yet they share the same goal of improving your website’s performance. Finding suitable types of audits for your current goals is the first step to improving your online presence.
Competitive Website Audit
See what your top competitors do best regarding their online strategies. A competitive website audit is like peering into the opposing team’s playbook. You will see what they are doing well and what areas you need to enhance on your website.
It’s helpful to compare your website’s ranking to your competitors and understand how to enhance your site’s SERP (search engine results pages) results.
Lead Conversion Optimization Audit
One of the main reasons you have a website is to obtain leads for your business. This form of audit allows you to see where your leads are coming from and the traffic your website attracts.
Keeping your content up-to-date, helpful, and informative is essential for retaining your audience. Incorporating Google Analytics is an excellent opportunity to understand better your audience and what they are searching for on your site.
SEO Website Audit
SEO is a combination of everything that makes your website rank within search engines, such as:
- Content
- Metadata
- Backlinks
- Page speed
- Keyword usage
Understanding your website’s SEO standing can help improve your site’s ranking over time. SEO audits require methods such as page crawling and indexing to measure your site’s performance and standing metrics properly. This audit will show what prevents your site from ranking higher in search results.
Does Your Site Measure Up?
After completing your website audit(s), the next step is to compare the results to your goals. In some areas, you may be exceeding your expectations, while others may need various levels of improvement — including a possible overhaul. Comparing your long-term goals to your website’s current performance is called a gap analysis.
One of the most popular forms of a gap analysis is referred to as a SWOT (strengths, weaknesses, opportunities, and threats). This is a simple yet effective way to organize your findings after completing your website audit. Seeing the information in each of its corresponding categories helps you reevaluate your approaches to your online market.
What Is a Website Audit: The More You Know
Knowing how your website is performing can be vital to the health and growth of your business. Implementing a website audit can assist you in achieving your long-term goals and encouraging stronger customer engagement.
Many organizations work with outside agencies to get an impartial perspective of their website performance. If you have questions about website audits — or would like a team of experts to perform one for you — get connected with APMED today.
