At this point, we’ve all heard the buzz. Artificial intelligence — along with its many applications — has exploded exponentially across all digital platforms. In the world of marketing, AI has brought game-changing moves, from lead generation to content optimization.
It’s time to see how they stack up. Do they work? Are they worth using?
While this revolution has some of us excited, it has others scared stiff. Artificial intelligence is here to stay, whether we like it or not. With it, we can anticipate some major AI impact on marketing.
AI’s Winning Plays in Marketing
AI has made remarkable progress in the field of marketing, producing results that are impossible to ignore. Here are just a few of the ways our robotic cohorts are changing the game.
Data Dominance
AI is the undisputed champion when it comes to data processing. It crunches numbers faster in the blink of an eye to give busy marketers invaluable insights at a moment’s notice. This makes it easier for the best marketers to streamline processes that may have once taken days or weeks.
Personalized Perfection
Due in part to its data tracking capabilities, AI can drum up the kind of personalized content that drops jaws in marketing. If your favorite brands seem to read your mind, there’s a good reason for that.
Always-On Assistance
While AI-powered chatbots are the new hot thing, virtual assistants have been a staple of everyday life for some time now. How often each week do we hear the phrase “Hey Siri”? These artificial helpers are the MVPs in customer support around the clock.
Content Creation
Need hard-hitting content, fast? AI can help with research, outlining, and ideation for blogs, ads, and social media posts in a flash, making consistent posting a more efficient process.
Do Humans Still Have a Place on the Team?
With AI’s undeniable benefits for businesses, especially in terms of marketing, there’s a lot of uncertainty about the future. Employees across a variety of fields are feeling uneasy about their positions. In light of AI’s impact on marketing, is there any room left on the team for us human players?
Absolutely, yes. While the tool of AI has shown a momentous impact on marketing as we know it, it is still just that — a tool. In the hands of the right team — especially one with extensive digital experience — it can be remarkably powerful.
Here are some key ways human guidance is still essential in the world of marketing:
Outside-the-Box Creativity
While AI is capable of producing content to fill endless web pages, there’s still an element of specificity and uniqueness that can only come from human guidance. AI’s writing isn’t perfect and can be highly repetitive, so the human touch ensures that your content feels personable and relatable — essential qualities in effective marketing.
Strategic Vision
Crafting the grand strategy, setting the goals, and adapting to the ever-shifting marketing landscape all require the unique insights and vision of human marketers, though it can be informed by AI-provided data.
Navigating Complexity
Understanding the intricate nuances of culture and human emotion is still a far-off fantasy for AI. This is a crucial component of the game that only human beings can provide. Remember, artificial intelligence isn’t real intelligence but the appearance of intelligence.
Genuine Relationships
Trust, loyalty, and meaningful connections with clients and customers are the heart of every winning team. Artificial intelligence, however smart it may be, cannot replace a genuine human connection. (At least not yet.)
Ethical Leadership
Determining ethical courses of action, managing crises, and aligning practices with moral standards is a uniquely human job. AI still gets this wrong a lot of the time and has a long way to go before it can be trusted with decisions linked to compassion, integrity, and virtue.
The Perfect Balance for a Winning Team
So, where does all this leave us? It’s all about striking the perfect balance. While AI may be a superstar in terms of output and productivity, human marketers bring heart, soul, and creativity to your marketing efforts. Ultimately, AI is only another tool. Though a forklift may move many times more weight than any human being, it still needs a driver to use it effectively.
The game is far from over; in fact, it’s barely getting started. In the hands of an expert marketing team, AI-powered tools can transform the way you do business and reach your customers. Are you ready to supercharge your marketing efforts with authentic human expertise? Get connected with AMPED, your winning team for measurable, game-changing strategies.
Need to know more about AI’s impact on marketing? Get AMPED today.
