Unifying two brands poses some significant challenges as well as a few unique opportunities. In some ways, it’s like two celebrities who form a couple — maybe a pop star who falls in love with a pro football player — who now have wider audiences to reach and new...
Brand colors are more than just aesthetic choices. They can be powerful tools that communicate your brand’s personality, evoke emotions, and influence behavior. Your brand’s colors become synonymous with your company’s identity, making it instantly...
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