C12 is the world’s largest network of Christian CEOs and executives—a membership-based organization offering a robust peer forum model to equip leaders to build great businesses for a greater purpose. Every two years, C12 hosts CURRENT, a global conference that brings together their member community and marketplace guests for high-impact leadership development. C12 had a growth-focused aim for CURRENT25: expand its reach beyond members, attract more marketplace leaders, and increase early registrations. They were looking for a specialized partner who could not only craft the creative and marketing approach but also help steward a full-scale event experience from pre-event buzz to on-site execution.

AMPED partnered with C12 over an 18-month period to lead event strategy and full campaign execution from the ground up. With creative and strategic oversight across every touchpoint, our goal was to transform CURRENT from a growing event into a world-class experience—refining messaging, unifying the brand, and aligning every element with C12’s mission and excellence.We developed a complete event brand and positioning package, crafted messaging for multiple audiences, and launched a robust multi-channel campaign. Our team also designed and managed a custom event website and mobile app. Throughout the process, we tracked and reported progress through monthly reports and ROI dashboards—all within a seamless project management structure that kept the C12 team informed and aligned.