CASE STUDY

PJ Dick

Preserving a Legacy. Elevating a Brand.

The Opportunity

As one of the largest construction firms in the Mid-Atlantic, PJ Dick is a household name with a legacy of building complex, high-profile projects across the region. Despite their long-standing reputation, their brand identity had become fragmented, and their website failed to reflect the strength, scale, and experience of the organization. PJ Dick came to AMPED not just for a visual update—but for a strategic partner who could help them sharpen their brand messaging, unify their tone, and position them confidently for the future.

The Goal

While many agencies may have recommended a full rebrand, our aim was different: honor and preserve the brand equity PJ Dick has built since its founding in 1979, while modernizing its expression. We wanted to help them tell a better story—one that resonates with top talent and decision-makers alike. Starting with an in-depth brand assessment, we worked closely with their team to align on a bold yet authentic direction. From there, we developed a clear brand voice, refined their visual identity, and crafted a unified narrative that highlighted the legacy, confidence, and competence that set PJ Dick apart.

The Results

Through a strategic, multi-channel marketing approach—grounded in deep industry knowledge—we helped PJ Dick elevate their presence across every touchpoint. We delivered a cohesive set of marketing collateral that emphasized brand storytelling, built trust with key stakeholders, and positioned PJ Dick as the trusted choice for multimillion-dollar projects in healthcare, higher education, commercial, and government sectors.

More than a website or a campaign, this was about reintroducing PJ Dick to the market with clarity and consistency—without losing the roots that have made them a top 100 contractor for decades.

“From the start, AMPED was great to work with and has helped us tremendously accomplish our goals with brand awareness… My experience with the AMPED team has given me an energized marketing team eager to continue our transformative power of effective marketing strategies in driving business growth and fostering meaningful connections with customers.”
— Chief Marketing Officer, PJTC Holdings, Inc. – The Lindy Group

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