by Carleigh | Jul 11, 2024 | Branding
Unifying two brands poses some significant challenges as well as a few unique opportunities. In some ways, it’s like two celebrities who form a couple — maybe a pop star who falls in love with a pro football player — who now have wider audiences to reach and new...
by Carleigh | Jun 27, 2024 | Business
Digital marketing has been a godsend for marketing. Despite all its complexities, flaws, and nuisances (spam, anyone?), reaching customers through electronic screens has become the default of the 21st century. Yet in an age when SEO, PPC, and PDFs get all the...
by Carleigh | May 30, 2024 | Branding
Brand colors are more than just aesthetic choices. They can be powerful tools that communicate your brand’s personality, evoke emotions, and influence behavior. Your brand’s colors become synonymous with your company’s identity, making it instantly...
by Carleigh | May 2, 2024 | Business
At this point, we’ve all heard the buzz. Artificial intelligence — along with its many applications — has exploded exponentially across all digital platforms. In the world of marketing, AI has brought game-changing moves, from lead generation to content optimization. ...
by Carleigh | Apr 18, 2024 | Business
When it comes to playing the digital marketing game, a compelling online presence is central to winning. Whether you’re a savvy new startup or a seasoned competitor, leveling up your lead generation and supercharging your sales strategies can launch you closer...
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